Vikas Gupta (Vg)
Film Maker, Web Designer, Branding & Marketing Strategist, Divinatory Artist & Intuitive Advisor, Investment & Real Estate Consultant, Entrepreneur Supplier & Service Provider.
"Help others to achieve their dreams and you will achieve yours".
Vikas Gupta as Branding & Marketing Strategist
A company’s brand strategist studies the market and creates a plan to influence their target audience’s opinions and buying decisions. They use written, verbal and visual methods to describe and portray the brand to potential customers. They want their product or service to be the solution to their ideal customer’s problem. A brand strategist’s goal is to gain their audience’s approval and trust so they ultimately recommend or buy the company’s product or service.
Vikas has done Masters of Digital Marketing in 2020 & he participate in many campaign for Furniture Centre Tanzania, Dot Tz, Ministry of health Tanzania & Many More.
Budget for Branding & Marketing Strategy
A typical marketing budget can range from 2-10% of revenue for established B2B companies and 5-15% for B2C companies. For high-growth startups, aggressive investment can push this figure up to 30% or more of projected revenue. The final budget depends on specific goals, industry, and whether you are a B2B or B2C company, with budgets needing to be allocated across various channels and strategies to maximize ROI.
- Company Size and Growth Stage:
Startups and high-growth companies often invest a larger percentage of their revenue into marketing to gain market share.
- Industry Benchmarks:
Marketing spend varies by industry; for example, healthcare companies may spend significantly more than energy companies.
- Business-to-Business (B2B) vs. Business-to-Consumer (B2C):
B2C companies, particularly those selling products, typically have higher marketing spend percentages compared to B2B companies.
- Goals and Objectives:
Your budget should align with specific marketing goals, such as brand awareness, lead generation, or customer retention.
- Return on Investment (ROI):
Focus on allocating funds to strategies and channels that deliver the best measurable results and a positive ROI.
Start by establishing a total marketing budget, often as a percentage of your annual revenue or total company budget.
Link your marketing budget to specific business objectives to ensure your spend is purposeful.
Knowing your audience helps in effectively allocating funds to channels where they are most active.
Distribute your funds across different marketing channels (e.g., digital, PR, paid advertising) based on past performance and future goals.
Invest in the right marketing technology (martech stack) to improve efficiency and scale your marketing efforts.
How to gain Brand Recognition?
- Sensory Cues:Recognition is triggered by visual or auditory elements that have become associated with the brand, like the Nike “swoosh,” the Coca-Cola red, or the McDonald’s “golden arches”.
- Beyond the Name:Consumers can identify the brand through these cues alone, indicating a deep level of familiarity and connection.
- Competitive Advantage:Strong brand recognition gives a company an edge over competitors, helping it stand out in crowded markets.
- Customer Loyalty:When consumers recognize and trust a brand, they are more likely to choose it over unknown competitors, leading to higher customer loyalty.
- Marketing Effectiveness:Brands with high recognition benefit from increased advertising effectiveness and can command higher prices.
- Word-of-Mouth:Positive recognition can also drive word-of-mouth marketing as people share their positive experiences with the brand.
Gaining brand recognition can help you become a beloved brand and reach a larger audience. It can also boost traffic and conversion. It's definitely worthwhile to put some time into it, but that doesn't require you to spend a lot of money. Here are some of the top low-cost strategies for increasing brand awareness
- Create Eye-Catching Visuals
Visuals that strike the eye are more likely to be shared and make you stand out. Consider investing in vehicle wraps that highlight the advantages of your company’s services, products, and business, spending time on the design of your business card rather than using a generic option, and spending time on sticker design for social media as well as for printing and sharing in person.
- Be Active on Social Media
One of the simplest and most efficient ways to contact your audience is through social media activity, and doing so doesn’t require you to invest a lot of money in advertising.
Many companies make the error of only posting material to their social media profiles. However, it can be much more beneficial to share additional content, such as behind-the-scenes images and videos of your company’s less polished side, and to interact with your audience and other small businesses.
- Work with Influencers
Using influencers to promote your company can be a cost-effective strategy. Find smaller, micro-influencers with an active following in the demographic you are seeking to reach if your marketing budget is limited. Look for low-cost chances to collaborate that can be advantageous to both of you.
- Content Marketing
If done correctly, content marketing doesn’t have to be expensive. Produce excellent content and share it on third-party websites, social media, and your website. A few well-written guest articles on popular, pertinent websites can assist drive attention to your website.
- Go the Extra Mile for Your Customers
One of the most effective techniques to increase awareness and trust will always be word-of-mouth marketing. The best approach to increase word-of-mouth advertising for your company is to provide outstanding customer service and go above and beyond for your clients whenever possible.
- Check Your Website
Many businesses make the error of investing a fortune on web design, only to discover that while their website looks wonderful, it is slow, doesn’t perform effectively on all screens, and the booking or purchasing procedure is excruciatingly difficult. When attempting to increase brand recognition, this can reduce conversion and damage your reputation.
- Find A Cause
Being known as a company with values can be attained by championing a cause. This can help you establish a good reputation while getting you noticed and remembered. Attempt to be as ecologically responsible as you can, especially when it comes to packaging, and think about supporting regional businesses.
- Get Out into Your Community
When trying to increase brand awareness on a tight budget, we frequently turn to the internet. However, reaching out to your local community, assisting other companies and organizations, sponsoring events, participating actively in them, and reaching out by providing services like business mentorship programs at nearby schools can be quite helpful.
- Freebies
Finally, don’t undervalue the influence of freebies. Free gifts for both new and returning consumers motivates them to promote your business and make additional purchases.
Our All Products & Services
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Vikas Gupta`s Profile
Vikas Gupta is a filmmaker with a strong visual sensibility and a talent for turning simple stories into striking screen moments. With a background in commercials, branded content, documentaries, and short film, he brings a well-rounded understanding of the craft—across cinematography, performance, storytelling, and post-production.
His collaborative approach is shaped by his earlier career as a creative director, giving him a clear understanding of both agency and client needs. This perspective allows him to bring creative ideas to life efficiently and with purpose, keeping the end result in sharp focus.
Vikas is adaptable, calm under pressure, and skilled at delivering strong visuals in challenging conditions, often under tight deadlines. His work has taken him across the world, with shoots in Tanzania, Kenya, Rwanda, South Africa, and of course, India.
Vikas is with over 21 years of experience in the field and through this duration he has been able to work with number of clients, with in and outside the country together with both governmental and non-governmental organizations. For these categories of clients, Vikas has been able to produce corporate films and documentaries together with creating visual concepts for fiction and non – fiction shows. He has major skills in Direction of Documentaries & Commercials as well as in Editing and color grading in final cut pro & other Professional softwares. He is smart, Creative and always making use of community surroundings to communicate the reality of what the end product is aiming to achieve.
TECHNICAL EDUCATION
Rajendra College Delhi, India. 2 Year Diploma in Film Making from 28/02/2004 to 29/03/2006.
Masters in Digital Marketing Fron Delhi School of Internet Marketing, New Delhi in Nov 2020.
Vikas Gupta did a Numerologist & Tarot card reader`s online course in 2025.
WORKING EXPERIENCE
NON-FICTION SHOWS (Bollywood)
Pati patni aur woh (Ndtv Imagine), Sitaroon ko choona hai (Miditeck)
TV COMMERCIALS
Furniture Centre, Policy Forum, Ministry of Health, TFDA, Cheki.com, Dot TZ, Lake Gas, Nchi Kwanza, etc.
DOCUMENTARIES & CORPORATE FILMS
Fin Disrupt (FSDT), Unicef, Baps Charities, Nkwamira, Olam Coffee, Steps Entertainment, Zuru, Rwanda after Genocide, Nutrition International, change your heart to change the Nation, etc.
Vikas Gupta`s Life Journey
- I am Born on 3rd June 1980. We are two brothers and one sister. I am the eldest among of them. I lost my mother in a road accident when i was 12 years old & My father was 32 years old then & not enough matured and responsible for his kids. We had shifted to our Native place (Village) and start staying with our Grand parents. Due to poor Financial condition, Grandparents were not able to pay for Higher studies and sometimes even basic needs as well but they tried their best and helped us to Improve our Lives.
- I finished my 12th class in 1998 and In 1999 i joined the electronic shop at the age of 19 years. My First salary was Rs. 1000 per month. I was not very serious about my work and one day a customer came and suggest me that you should learn how to deal with customer. I took all the broachers of electronic items at home and start learning the sales and technical aspects of the products. With in 3 years i became one of the top earning sales manager of electronic field in Jammu with incentive and monthly earning of Rs. 7000 to Rs. 10,000 per month.
- My dream of owning a bicycle was never fulfilled in my childhood but at the age of 21, I bought Hero Honda passion Bike with my own earned money. I bought 12 old Refrigerators from a shop and after repaired i sold them on higher price & make enough profit to buy a Bike.
- In 2004, After 5 years of working in sales field, I start attracting towards Film Industry due to one of my known person was involved in the field. I decided to learn about film making & joined the 2 year diploma course in New Delhi. I produced, edit and direct three Religious albums between 2004 to 2007 and did some TVC for local clients. I got some losses in Producing album and didn’t saw any Career growth in Jammu. During this time i joined Sbi Life & India Infoline for regular income.
- In 2008, I came to Mumbai for Editor job but after some struggle got an assistant Editor`s temporary job in Rohit roy studio. In 2009, I got a First Reality show named Sitaron ko choona hai produced by Miditeck. I was assistant editor in that show & my salary was Rs. 8000. My work was only capturing the footage but sometimes if any Editor misses his shift, with the permission of our Post production head Afzal bhai I used to do his shift. Like many times i did 3 shifts of 12 hours in a row. After watching my interest and dedication, one day he told me, tomorrow you will edit one story. I edit 3 hour footage and make a story of 5 minutes. He called all 15 editors and everyone appreciated my work. Sometimes it takes 5 to 7 years to shift from a Assistant Editor to became a Associate editor and then Editor but I played all that roles with in my first show and 5 months time because of my past experience, interest and dedication.
- After first show & 3 months break I got the offer of Rs. 25000 per month for BBC World`s Show Pati patni aur woh.
- In 2010, I got the offer of Rs. 50,000 per month for working as a Supervising Editor in Tanzania. I accepted the offer and worked there for 14 months but the employer was not professional in terms of paying salary on time. I liked the Tanzania from the core of my heart and decided to start my own company in Tanzania.
- In 2011, I came back to India and did some renovation work at home & same year i went back to Tanzania to start my own company but again got a lot of struggle for almost 1 year.
- In 2012, I got the Self Realization. I was very stressed, lost, Broke and in life threatening situation. One day i came back from work and after dinner, start trying to sleep but instead of sleep i saw the flash backs of my life. First scene was like, My Soul was outside the park and watching my friend and myself in the park fighting with each other. Actually one friend of mine took my camera and walkman for 2 days but he never returned it. I slapped that friend in front of everyone but now through my soul I saw that My friend had emergency at his home thats why he sold my stuff. I have seen the flash backs for almost 3 hours. I start crying and realized that i am the worst person in this world and start calling people for the forgiveness. Next Morning I wake up around 4 am & start meditating. Later in the day i start dancing without any music. I dont have any words to explain how much happy and pure i was that time. With in 1 week I got a script from my client named Allan (The Agency) for Production. I send him the story board with in 3 hours and Realized that i didnt have this creativity and talent before Self Realization. It was not me, It was God who gave me that Powers which changed my life completely. I got my first TV Commercial named Mbunge (Member of Parliament) and get Recognization in Tanzania. From 2012 to 2019, I worked with many National and International Clients and Organizations.
- In 2017, I got a challenging & most difficult Project named”Nirvana” a historical drama and political thriller. We supposed to do 54 Episodes dubbing in English and French Language with in 5 months deadline. In Start we tried with one studio and then 2 studio simultaneously but we failed to achieve the target. We had the pressure to deliver on time from chinese client and then we worked day and night with 3 studios simultaneously and delivered the work with in the deadline. I slept 4 hours a day during that time.
- In 2018, After the Documentary of Unicef I rented a big office with the monthly rent of Usd 1500. We used that office for more than 1 year until i came back in India.
- In mid of 2019, I came back to India to get married and got married in July and after few months of marriage Corona came and I was stuck for 2 years & my work and residence permit got expired.
- During Corona (2020 to 2021) I did a Digital Marketing course from DSIM and made a Website & Mobile app named Jammu store for groceries and worked like a one man army during that time. It worked well during the pandemic time but after pandemic I came back to our Production work.
- In 2021, I started the Entrepreneur Supplier and Service provider work with the collaboration of more than 5 companies and involved more than 30 people. We mostly dealt with Schools, Hotels & Business people.
- In 2023, I bought a land and got a fishy deal and realized that mostly Brokers are not serious and doing fraud with people. I met with a group of 3 people and decided to deals and invest in real estate business in order to educate and solve people problems.
- After getting Self Realization in 2012, I felt like God wants to help people through me. I met lot of people (Almost more than 30 different National Citizens)in my life, some people changed my life & some changed through me. Being a Empathetic man i can feel someone`s pain and doing my best to heal or suggest the right path through my Intuitions & other Divine Remedies. It drains my energy and I have to meditate Regularly to stabilizing myself. In 2025, I did the Numerology course which can Enhance my Advice through Lucky Number, Name Number, Mobile Number and Lo Shu Grid Chart and I am still learning the Tarot Reading which will make the perfect combination of Numerology, Intuitive Advising and Tarot Card Reading in order to get the best path for people.
- Now the question comes, how we manage all these works together?
- We focus on first come, first serve Rule. From sale to delivery No matter which Products you bought. After delivery we deal with another client.
Testimonials
Best TVC for Furniture in Tanzania
Best Production for TVC in Tanzania
Best Production Team in Tanzania
